VettaFi Buys Advisor Outlook | Wealth management


VettaFi, the ETF data, research and indexing company, announced this week that it has purchased digital publisher Advisor Perspectives, which focuses on financial advisors.

Founded in 2007, Advisor Perspectives curates asset manager market commentary and solicits industry-contributed practice management articles delivered via email newsletters and on the Advisor Perspectives website. Their “exclusive database” of email contacts contains “hundreds of thousands of finance professionals,” according to the announcement.

“Today, with this acquisition, VettaFi’s email reach has increased by more than 200%, including a 300% increase in the registered financial advisor segment,” said Jon Fee, CMO of VettaFi, in the press release. “We are committed to harnessing this growth into positive outcomes for advisors of all sizes as they grow and navigate the future of finance.”

Terms of the deal were not disclosed, but insiders with knowledge of Advisor Perspectives say the company’s revenue is between $2 million and $3 million a year, mostly from digital advertising and webinar sponsorships. .

According to Fee, VettaFi strives to create a community within the financial services industry. “With the arrival of Advisor Perspectives, our community of investors is now bigger and stronger,” he said. “We look forward to unlocking best practices, peer-to-peer learning, and data-driven insights across the wealth management advisory landscape.”

“[Advisor Perspectives has] has built one of the most robust advisor databases in the industry, which when combined with the massive data warehouse built and collated by the VettaFi team, makes VettaFi the undisputed leader in research, understanding and connecting with financial advisors on products and solutions,” added Tom Hendrickson, VettaFi’s Chief Product and Innovation Officer.

Advisor Perspectives is the latest addition to the VettaFi universe, joining ETF Trends, ETF Database, S-Network Global Indexes and Alerian.

“I am very excited about the new ways we can deliver value to advisors and the wider community we serve and look forward to joining the VettaFi team as a post-transaction leader and to leverage what we’ve developed over the past 15 years,” said Bob Huebscher, Founder and CEO of Advisor Perspectives. “Our mission will continue to be to help advisors enable their clients to achieve their financial goals. »

News of the acquisition of Advisor Perspective comes just days after Bonhill Group, Plc filed a regulatory notice announcing that the company was formally soliciting bids for the business, which includes the publication of advisors Investment News as well as a series of European financial events. Current officers of Bonhill told RIABiz the company had been grossly mismanaged by the previous management team, which acquired the publication in 2018, and would expect 1.5x revenue from a sale. Bonhill reported nearly $7 million in revenue for the first six months of the year, half of which came from Investment News.


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