SAN FRANCISCO AND LONDON–(BUSINESS WIRE)–ON24 (NYSE: ONTF) today announced that the company has received recognition from two leading independent research firms for the company’s innovation in a number of sales and marketing, including account-based marketing (ABM), conversation automation technology, and event technology platforms.
“Customers, prospects, partners and communities expect B2B organizations to meet them where they are across multiple online channels so they can engage, ask questions, participate in discussions and make a purchase decision,” said Sharat Sharan, Founder and CEO of ON24. “We’ve built a comprehensive digital engagement platform that powers sales and marketing across many different industries to thrive in a digitally driven world.”
Forrester identifies ON24 in the growth-stage maturity segment for ABM solutions
In its report, “New Tech: Account-Based Marketing, Q1 2022,” Forrester recognized ON24 among three growth-stage vendors that were also named in the Personalization Solution for ABM Features segment. According to the Forrester report, “Personalization solutions enable empathetic and contextual engagement. A key part of ABM is creating experiences that reveal that a company knows who its buyers are, the specific business challenges they face, and their goals. Providers in this category enable orchestrated contextual engagement across a wide variety of engagement channels and content formats. »
Forrester Names ON24 in the Early Maturity Segment for Conversation Automation Technology for B2B Marketing and Sales
The Forrester report “New Tech: Conversation Automation Technology for B2B Marketing and Sales, Q2 2022” identified ON24 as one of three companies in the early maturity segment that was also included in the integrated conversational solutions feature segment. According to the report, “[Embedded conversational solutions] provide conversational capabilities as a feature within a core content marketing, sales, or engagement solution using existing delivery channels and decision making. The Forrester report states that B2B conversation automation technology “helps suppliers meet the changing information needs of buyers and customers throughout the purchase journey and in the post-sale customer lifecycle, powered by automation and actionable intelligence”.
Forrester rewards ON24 for creating a mix of virtual events to meet increased demand
The research firm recognized ON24 in its report, “Creating a virtual event portfolio that drives engagement before, during, and after the event.” According to the Forrester report, ON24 has “a virtual events strategy that is delivering results” and “through a process of continuous innovation and a steadfast focus on converting event data into actionable attendee insights, [ON24] generated significantly more business through its virtual events channel. The company’s virtual event portfolio resulted in a “35% increase in marketing’s contribution to the pipeline.”
ON24 Recognized in Gartner’s 2022 Market Guide for Event Technology Platforms
ON24 has been identified as a representative vendor in the 2022 Gartner® report, “Market Guide for Event Technology Platforms”. Gartner defines the “event technology platform market as technology platforms that enable marketers to plan, execute, and measure virtual and in-person events and hybrid experiences for external audiences.” According to Gartner, “Leveraging event technology platforms improves event quality and enables tracking of attendee behavior and engagement across events.”
Today’s news follows recent accolades from ON24, including a top-rated award for event management software, virtual event platform and webinar software on TrustRadius, ranking as the #1 webinar software on G2 and being recognized as a global market leader in vendor selection. Matrix, Research In Action’s Marketing Event Management Report.
The ON24 platform includes ON24 Webcast Elite, ON24 Go Live, ON24 Forums, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence and ON24 Connect. Businesses can deliver digital experiences that create deep engagement, capture first-person data and provide AI-powered personalization, as well as seamlessly integrate audience insights with marketing automation, CRM and collaboration systems. Learn more at ON24.com/platform.
ON24 is a leading sales and marketing platform for digital engagement, providing insights to drive revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the top 5 global technology companies, 4 of the top 5 US banks, 3 of the top 5 global healthcare companies, and 3 of the top 5 global industrial manufacturers. Through interactive webinars, virtual events and personalized content experiences, ON24 provides an AI-powered engagement system for businesses to increase engagement, conversions and pipeline to drive revenue growth . The ON24 platform supports millions of professionals per month who total billions of minutes of engagement per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA and APAC. For more information, visit www.ON24.com.
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 Gartner, “Market Guide for Event Technology Platforms,” Christy Ferguson, Amy Jenkins, Susan Graeme, Jenifer Silverstein, May 24, 2022. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its subsidiaries in the States United and around the world. and is used here with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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