Global Prescriptive Analytics Market Overview 2021-2026


DUBLIN, 22 November 2021 / PRNewswire / – The Global Prescriptive Analytics Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement, Custom Recommendation), Deployment Method, Organization Size, Vertical, Capacity, and Region – Forecast to 2026 the report was added to offer.

Research and Markets logo

The global prescriptive analytics market is expected to grow $ 4.9 billion in 2021 to $ 14.3 billion by 2026, at a compound annual growth rate (CAGR) of 24% over the forecast period.

Various factors such as increased spending on marketing and advertising activities by companies, changing customer intelligence landscape to drive the market, and proliferation of customer channels are expected to drive adoption of solutions and prescriptive analysis services.

Prescriptive analysis is an advanced form of analysis, which comprehensively analyzes data to determine the best possible results among many choices within given parameters. This cutting-edge technology combines tools and techniques, such as machine learning, artificial intelligence, mathematical sciences, and several computer modeling procedures to prescribe the next course of action to be taken. The technology is able to predict future scenarios, prescribing various outcomes that might arise over time.

Prescriptive analytics technology uses both descriptive and predictive analytical algorithms to help businesses make fast, actionable decisions in near real time. The highly anticipated self-driving cars are the best example of prescriptive analytical techniques that will pave the way for the future.

The cloud segment with the highest CAGR during the forecast period

By mode of deployment, the prescriptive analytics market has been segmented into local and cloud. The cloud deployment mode CAGR is estimated to be the highest during the forecast period. Prescriptive analytics solution providers are focusing on cloud-based prescriptive solutions for their customers, as many organizations have migrated to a private or public cloud. Cloud-based solution and service providers, such as IBM Corporation, Ayata, and Qual Metrix, are focused on developing cloud software that would integrate the on-premises application into the cloud.

The SME segment will maintain a higher CAGR over the forecast period

The prescriptive analytics market has been segmented by organization size into large enterprises and SMEs. The SME market is expected to register a higher CAGR during the forecast period. These companies are the first to adopt prescriptive analytics solutions. They face the tedious task of effectively managing security due to the diverse nature of IT infrastructure which is complex in nature.

Among the regions, ACPA will hold the highest CAGR during the forecast period

APAC is expected to grow at a good rate during the forecast period. Security spending in APAC is increasing dramatically due to the ever-changing threat landscape. Traditional methods are no longer adequate to manage and mitigate advanced cyber attacks. Therefore, prescriptive analytics providers in this region are focusing on innovations related to their product line. China, India, and Australia have shown many growth opportunities in the prescriptive analytics market.

Market dynamics

  • Conductors

  • Constraints

  • Opportunities

  • Challenges

Case study analysis

  • A manufacturer of construction products sees $ 5 million in annual value with River Logic

  • Logi report to improve mortgage operations

  • Tibco’s Agile technology enables Cargosmart to facilitate customers

  • IBM drives innovation in bulk tank transport with advanced analytics and optimization

  • Altair Visual Analytics is the central element of the Flextrade securities trading platform

Key topics covered

1. Introduction
2 Research methodology
3 Executive summary
4 premium information
5 Market overview
6 industry trends
7 Prescriptive Analytics Market, By Component
8 Prescriptive Analytics Market Analysis, By Application
9 Prescriptive Analytics Market Analysis, By Business Function
10 Prescriptive Analytics Market Analysis, By Data Type
11 Prescriptive Analytics Market, By Organization Size
12 Prescriptive Analytics Market, By Deployment Model
13 Prescriptive Analytics Market, By Vertical
14 Prescriptive Analytics Market, By Region
15 Competitive landscape
16 company profiles

  • Altaïr

  • Alteryx

  • Ayata

  • Fico

  • Front line systems

  • The happiest spirits

  • IBM

  • improvised

  • Inform

  • Logi Analytics

  • Microsoft

  • Mitek Analytics

  • Netformx


  • Qlik

  • Quick miner

  • River logic

  • Selling power

  • SAP

  • SAS Institute

  • Sisense

  • Point data

  • Talend

  • Tibco

  • Zebra

For more information on this report, visit

Media contact:

Research and markets
Laura Wood, senior
[email protected]

For EST office hours, call + 1-917-300-0470
For USA / CAN call toll free + 1-800-526-8630
For GMT office hours, call + 353-1-416-8900

US Fax: 646-607-1904
Fax (outside the United States): + 353-1-481-1716



Show original content:—includes-profiles-of-leading-players-ibm-microsoft-salesforce-sap-sas- institut-et-plus-301430110.html

SOURCE Research and Markets

Source link

About Author

Comments are closed.